Mg 305 Business Plan - Eco-Central Pacific Resort

[pic 1]

[pic 2]

[pic 3]

Contents

I. Executive Summary

II. Business Description

III. Statement on Sustainability

Environmentally Consciousness

Economically Sustainable

Socially Sustainable

IV. Marketing

MARKET NICHE AND MARKET SHARE

COMPETITIVE ANALYSIS

PRICING POLICY

Premium pricing

Bundle pricing

MARKET STRATEGY

V. Operations

Zoning

Tax

Proximity to suppliers

Access to transportation

VI. Sustainable Development Measures of Performance

Efficient Water Consumption

Reduce Energy Consumption

Waste Reduction

Reduce Carbon Footprint

Biodiversity Hotel

VI. Management

VIII. Financial Plan

Table A1.2

Table A1.3

Table A1.4

Scenario Analysis

Financing plan

IX. Critical Risks Segment

Price cutting by competitors

Marketing

Any potential unfavorable-industry wide trends

Damage due to Natural Disaster

Physical, regulatory or reputational risks due to climate change

Design or manufacturing costs in excess of estimates

Sales projections not achieved

Hotel development schedule not met

Power

Water

Transportation

Supplier Disruption

Political Instability

Harvest Strategy

Management Change

Hotel ‘Going Public’

Selling the Business

Management Buyout

XII. Milestone Schedule

Bibliography

Executive Summary

A 5 star hotel offering a Fiji Green Eco experience, Eco-Central Pacific Resort will be owned by the Fonmanu, Navuda, Harshmeetal and Versoni Partnership. The resort venture is anticipated to operate by 2017 and will be located in the heart of the Sabeto Mountains in Nadi amidst the green and lush rainforest.

This new hotel venture is anticipating to bring into Fiji’s tourism industry a new green adult exclusive experience that no other hotel of a 5star status offers within the country. Market offerings will include luxurious 5star packages incorporated with a totally green and rainforest experience up in the mountains. With a selective marketing strategy, Eco-Central Pacific Resort intends to attract those of the wealthy and upper-class societies who are our target market that are looking for an exclusive green experience.

With an initial investment of $69,998,040, resort sales are forecasted to be a figure of $40,551,500 in the first year which will increase by $12,981,716 by the third year. Annual net income is anticipated to rise to $18,469,589 in three years. In addition to this, scenario analysis of the business illustrates a positive net income can be achieved if sales volume do no drop more than 25% of the forecasted figure. Overall, the Eco-Central Pacific Resort is a feasible and profitable project to invest in, as given the marketing initiatives and revenue and financial figures.

Financial Highlights by end of 2019
Annual Sales	$53,553,216
Annual Net Income	$18,469.589
Return on Equity	14.6%

Business Description

The business name Eco-Central Pacific Resort was chosen because it signifies the direction “to a sophisticated long-term worth of our property with an environmentally-friendly properties whose managers are keen to organize programs that save water, save energy and decrease solid waste—while saving money—to help PROTECT OUR ONE AND ONLY EARTH. It also aims to maintaining staff and repeat customers lasting as management evidently cares for their vigor and well-being, (Green Hotels Assosciation, 2015).”

The Hotel and Tourism Industry in Fiji is one that has markedly developed over the past 20years. A hefty share of the industry is motivated by the private sector. “Tourism underwrites roughly 17.0 percent to GD providing direct and indirect jobs to approximately 40,000 people. In 2012, it was projected that gross incomes from the tourism industry was $1.3bn, which is around 17.8 percent of GDP. There are presently 6889 hotel lodgings countrywide to accommodate for tourists of which 70% are occupied, (Investment Fiji, 2015).”

Tourist influxes into the country is promising with tourist arrivals accumulating progressively over the recent years with an upsurge of 366,520 tourist entrances from year 2000(294,070) to 2012(660,590). Tourism Fiji is looking towards the north to the mounting Asian states for upcoming development forecasts, namely China, South Korea and Taiwan. Moving onward, Tourism Fiji also devising to rebrand with the motto ‘Fiji, where contentment finds you’ to substitute the nation’s existing ‘Fiji Me’ crusade. With government assistance The Tourism industry is set to bring in a target of 1 million visitors by 2016.

“The Fiji tourism schemes involved natural & cultural, cruising, water sports & resort activities, yachting, surfing, diving, wedding & honeymoon, shopping, sports and community village tours. Openings available in the Tourism sector are: Agro Tourism, Spa Tourism, Health Tourism, Sport Tourism, Nautical Tourism, Retirement Resort Village, Integrated Resort, and Resorts & Villas, (Investment Fiji, 2015).”

At Eco- Central we will provide a variety of services that will be tailored to suit and satisfy the hotelier(s) trip making it intimate, worthwhile, fun, relaxing, memorable and enjoyable with the inclusion of our luxurious spas gourmet restaurant, green activities, and friendly services.

Statement on Sustainability

Sustainability involves the use of natural resources with a mindset of preserving them for our generations without totally exploiting them. As a hotel, it is important that we consider sustainability in our policies and mission statements as it provides us with a direction on how we are to go about with operations. According to the United Nations Report “Our Common Future”, Sustainable Development “is the development that meets the needs of the present without compromising the ability of future generations to meet their needs”. With this definition in mind, our hotel must carry out its operations in such ways that are consistent with this statement. In going about our business, Central Pacific Hotel will be guided by the following sustainability principles:

...