Business Plan for Storage Box Company
By: mwelesi • November 26, 2014 • Essay • 4,329 Words (18 Pages) • 1,805 Views
EXECUTIVE SUMMARY 2
The Company 2
The Company's Mission 2
Service offered 2
Marketing and Sales Techniques 2
The Competition 2
Target Market 3
Operations 3
Management 3
Financials 3
Funds Sought and Utilization 3
HISTORY AND POSITION TO DATE 4
Our Vision 4
Our Mission 4
Business Goal 4
Business objectives 4
Our Services 4
Our core competences 5
Legal form of ownership 5
MARKET ASSESSMENT 5
PEST factors analysis 6
Size of the Market 6
Market Gaps 6
Characteristics of Customer Segments: 7
Competition 7
Market Strategy 7
Sales Forecast 7
Promotion 8
Distribution 8
Pricing 9
OPERATION PLAN 9
Location 9
The storage room 9
The operation 9
Head office 9
Operation in the storage room 10
Quality control issues 10
Expenditures 11
MANAGEMENT 11
Key Employees 11
Board of Directors 11
Long-Term Goals 11
Strategy for Achieving Goals 12
Position 12
Risks Associated with Growth 12
FORECASTING 13
Sales Forecast 13
Cash Flow Projections 14
Income Statement 14
Balance Sheet 15
Performance Ratios 15
Break-Even 15
Financing 15
Funding Options 15
APPENDIX 1 17
EXECUTIVE SUMMARY
The Company
Storage Box Company Ltd is the name given to a of business to be owned by 5 skilled Tanzanian people namely Nikupala Tuswege, Kamala Shani, Mwelesi Hamisi Rugumamu Julieth and Judith Usangira. We offer Storage service of different kinds of confidential documents like, Academic Certificates, Birth Certificate, Share Certificates, Title Deed, Contracts and so on in secured manner and provide an alternative means for protection of people's important documents. It is new company in Tanzania
President is Mwelesi Hamisi and Vice President of Sales and Marketing is Mrs. Shani Kamala these are majority shareholders.
The Company's Mission
We dedicate ourselves to provide a suitable and acceptable storage service to our clients by using advanced technology facilities in a standardised storage rooms equipped with secured instruments. We believe in law basis, confidentiality and carefulness as a mechanism of promoting our customers to build a trust on us. Customisation is our pillar.
Service offered
This involves the provision of safe custody of the confidential and important documents to different customer groups.
Marketing and Sales Techniques
Penetration and Promotion strategies are the main strategies which will be used in entering the market. Even though market for our is not saturated but extensive promotion is highly needed in order to create customer awareness and charge very price at the beginning in to attract many customers. These will make our Company to break even and make super profit in the near future
The Competition
Currently our businesses have no any competitor in Tanzania but we expect to have competitor after some few years.
Target Market
Graduates are at having a high demand for safe custody of their academic certificates and school certificates. High demand is raised from the fact that their life style involves tenanting in different rent houses with frequent shifts.
Operations
The business will be operating in Dar es Salaam city the reasons being the target market is located in Dar es Salaam, lately the extension will to all over the country.
Will be having two buildings, where by the one is for administration purpose and the other for storage. These building will be separated; the administration will be in the city centre while the storage room will be out of the city centre. The storage room will be out city because of space and security.
Management
Management consist of highly skilled personnel with extensive knowledge from various discipline of management such as Accounting, Financing, Human Resource Management, Economics and Procurement
Financials
Sales will grow by 8%, we expect to buildup customers come from Universities and Collage after completion of their studies. Also, the number of new customers generated by our promotional activity will also build up during the year; this trend is expected to continue for next three years.
We have plan to charge price of Tshs.50,000 for Business Customers, Tshs.30,000 to Employees/Graduates and Tshs.40,000 to Land lords as annual subscription fees.
Funds Sought and Utilization
The Cash Flow projections for Year One shows that after the owner have put in Tshs.150 million, the business will also need additional long-term financing of about Tshs.100 million.
HISTORY AND POSITION TO DATE
Storage Box Company Ltd is the name given to a of business to be owned by 5 skilled Tanzanian people namely Mrs. Nikupala Tuswege, Mrs. Kamala Shani, Mr. Mwelesi Hamisi Ms. Rugumamu Julieth and Mrs. Judith Usangira. It is new company in Tanzania , first in the market that will be offering the Storage service of different kinds of confidential documents like, Academic Certificates, Birth Certificate, Share Certificates, Title Deed, Contracts and so on in secured manner and provide an alternative means for protection of people's important documents.
The storage room(s) will be a strong room meaning that, highly protected and not easily catches fire, affected by natural hazards, theft and any other of the kind. At the mean time the operation will start in Dar es Salaam and later the coverage will be all over the country in rural and urban areas.
Our Vision
To be a leading, trustworthy and dependable private company by offering modern document storage services to Tanzanians.
Our Mission
We dedicate ourselves to provide a suitable and acceptable storage service to our clients by using advanced technology facilities in a standardised storage rooms equipped with secured instruments. We believe in law basis, confidentiality and carefulness as a mechanism of promoting our customers to build a trust on us. Customisation is our pillar.
Business Goal
To achieve business sustainability and being a net worked company with quality service and maximum customer care.
Business objectives
To capture the entire market by offering services in an affordable prices while at the same time improving the actual sales.
Our Services
We will offer document storage services to different kind of peoples who are in need of the service. The storage Box Room is the confidential room where important documents are being stored.
These documents will be stored safely in the agreed terms between the company's lawyer and Owners of the certificates. Accessibility to documents
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