Information Technology of Synergie Fitness Club

SYNERGIE FITNESS CLUB

Synergie Marketing Report

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Lei Zhang

28-11-2018

contents

1.Introduction        - 2 -

2.Current Market conditions        - 2 -

3.Market Trends        - 2 -

4.Economic Trends        - 3 -

5.Population Trends        - 3 -

6.SWOT Analysis        - 3 -

7.Competitor Analysis        - 3 -

8.Results of Member’ Survey        - 4 -

9.Future Emphasis        - 4 -

1.Introduction

Synergy Fitness is one of life’s best escapes; a place where you can work out or relax to your heart’s content – literally. With state-of-the-art fitness equipment, certified personal trainers, child care, private lockers and more, we offer a comfortable and clean atmosphere to meet your health goals. You set your goals and we help you get there, at your pace. Whether you want an intense Zumba class experience, a concrete workout and nutritional plan with a certified trainer, one-on-one boxing session or a quiet morning of yoga, Synergy has a fitness solution that meets each of our clients individually.

2.Current Market conditions

Today's British fitness market is worth 3.8 billion pounds (fitness industry association). The market is dominated by several large companies. There are also many independent clubs associated with sports associations and local councils.

3.Market Trends

People have always been interested in gymnasiums, believing that gymnasiums are the main form of sports, and gradually away from participating in competitive sports activities. After five years of remarkable growth, the fitness market has recently slowed down. During the recession, gym membership was the first thing that individuals cut back on. As disposable income declines, members can turn to cheaper public facilities. Therefore, it is important for all franchisers to carefully monitor the local market. It is necessary to go back to the fundamentals and maximize non-tangible benefits.

4.Economic Trends

People have always been interested in gymnasiums, believing that gymnasiums are the main form of sports, and gradually away from participating in competitive sports activities. After five years of remarkable growth, the fitness market has recently slowed down. During the recession, gym membership was the first thing that individuals cut back on. As disposable income declines, members can turn to cheaper public facilities. Therefore, it is important for all franchisers to carefully monitor the local market. It is necessary to go back to the fundamentals and maximize non-tangible benefits.

5.Population Trends

Britain's population growth over the next five years will be very slow, with little impact on the fitness market. As the population continues to age and the number of women continues to exceed that of men, the population composition of joint fitness clubs will become more important.

6.SWOT Analysis

Synergy Fitness club has the advantage of having a lot of fitness equipment, and his brand image is very good. Its disadvantage is that not all people like fitness, only a few people love fitness. Its opportunity is that people's living standard is getting higher and higher, and people pay more and more attention to their own physical condition. The challenge is to meet so many competitors that it's hard to find customers.

7.Competitor Analysis

8.Results of Member’ Survey

Recent surveys have provided valuable information on the quality of our services and the future direction of our brand development. Positive results have been achieved in customer service, product knowledge, consultation quality, project effect, capital value, variety of courses, lack of facilities and availability of SPA service personnel.

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