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Process Strategic Planning

By:   •  October 7, 2012  •  Essay  •  537 Words (3 Pages)  •  1,481 Views

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Name (Of the faculty) : Prof. Avinash Deshpande


Date of Evaluation:

Remarks (By Faculty): _________________________________________




Part 1:Theory

Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats ), GE/McKinsey portfolio analysis, COPE analysis, PEST analysis (Political, Economic, Social, and Technological), STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors), and EPISTEL (Environment, Political, Informatic, Social, Technological, Economic and Legal).

Strategic planning is the formal consideration of an organization's future course. All strategic planning deals with at least one of three key questions:

1. "What do we do?"

2. "For whom do we do it?"

3. "How do we excel?"

Part 2: Analysis

Company Name:- S.R Softwares

Tag line:- Innovating the World



1. The vision of the company is to emerge as the leader in the software sector by providing the best softwares and services to the clients with best practices and hardwork and sustain that growth.

2. Also,we plan to provide wide range of products like CRM tools, Accounts tools, services, etc.


1. The S.R Software will provide all range of products in the software business like CRM software, Accounts Software, Database Entry Software, Internet Marketing, SEO tools, Website development.

2. To prepare the softwares using languages like Java, Advanced java, PHP, HTML, DHTML, Oracle, ASP.NET, etc in the most effective manner.

3. To be the leader of the software market in terms of revenues and reach in next 25 years globally.

4. To


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