Strategic Management Is the Process of Determining an Organization's Basic Mission and Long-Term Objectives, Then Implementing a Plan of Action for Attaining These Goals

INTERNATIONAL STRATEGIC MANAGEMENT

"Strategic management is the process of determining an organization's basic mission and long-term objectives, then implementing a plan of action for attaining these goals."

The vision statement of Mobilink is,

"To be the leading Telecommunication Services Provider in Pakistan by offering innovative Communication solutions for our Customers while exceeding Shareholder value & Employee Expectations"

Strategy Formulation:

Strategy formulation is the function of the top management. The top management determines the long term objectives of the company, then, formulates a strategy i.e. a path to achieve those objectives. The middle management carries out the plans of the top management.

Planning is an important task of the top management. Planning involves forecasting future needs of the organization, making strategies to achieve the vision, developing policies and setting goals. The top management develops policies for the organization and they implement the policies themselves first, then it gets trickled down to the bottom.

The top management looks at the internal resource analysis. They perform the SWOT analysis of the company and find out the strengths, weaknesses, opportunities and threats. Then it formulates the strategy to take advantage of the opportunities, maximize strengths, counteract threats and minimize and overcome the weaknesses.

The business level strategy of Mobilink is basically their differentiation strategy. It falls in the economic imperative. They offer unique products and services and are pro-active in introducing them. It includes their advertising, they advertise by keeping different classes of people in mind. They target the business class by advertising in a sophisticated way (Indigo specifically) and also for the middle and lower class by creating jovial ads.

Strategy Implementation:

The strategy implementation includes implementing the policies and rules, structuring of the organization, budgeting, creating work environment, creating reward structures and creating information systems for all levels.

Entry Strategies and Organizational structure:

BROADBAND AND CARRIER DIVISION

BUSINESS ANALYSIS AND PLANNING

CORPORATE AFFAIRS

CUSTOMER CARE

FINANCE

HR & ADMIN

INFORMATION TECHNOLOGY

MARKETING

OFFICE OF STRATEGY MANAGEMENT

SALES AND DISTRIBUTIONS

TECHNICAL

Divisions of the company:

Managing Political Risk, Government Relations and Alliances:

The Corporate Affairs dept. manages the government relations and the legal affairs of the company.

Alliances are formed when two companies join hands to form a joint venture. There are no such alliances of Mobilink.

Management Decisions:

The key decision makers at Mobilink are the executives including the CEO, CFO,CTO,CIO, and the Directors. The company follows both centralized and decentralized decision making. It is a hybrid structure.

Every year before the annual appraisal, Mobilink conducts a mid year performance review. They conduct a gap analysis in that. The line manager assesses the gap between an employee's knowledge and his performance. It is the difference between the desired and the actual performance of employee. For example, if the desired level is level 2 but the employee is at level 1 then the employee will need training to fill it. The employer tells that which training will fill that gap.

So they

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