Marketing

7-Eleven is part of an international chain of convenience stores, primarily operating as a franchise; it has more than 50,000 outlets. Also, the branded stores under parent company Seven & I Holdings Co. are located in 16 countries with its largest markets being Japan (15,000), the United States (8,200), Thailand (6,800), Indonesia, Canada, the Philippines, Hong Kong, Taiwan, and Malaysia. At 7-Eleven, their purpose and mission is to make life a little easier for their guests by being where they need 7-11. From sales associates to franchisees and managers, from daily-delivery drivers to department heads – all of their associated with 7-Eleven are here to ensure that they meet their store guests' needs with fast, convenient and friendly service and the products they want while on the go.

Market segmentation

Market segmentation helps decide to pursue a standardized or adapted marketing mix.

The convenience stores in Singapore are very similar with Hong Kong. Both of them have provided with exclusive snacks, meals on-the-go, CashCard top-ups and bill payment services. They also have branches in subway station. To satisfy the Singapore customer's needs, desires, buying behavior and buying habits, 7-11 have provided the products which able to meet the customer's needs. The people can meet their needs in 7-11