Gap for Gay Rights
By: kameronb • July 1, 2014 • Essay • 343 Words (2 Pages) • 1,125 Views
Intro:
• Gap Inc. is a retailer that sells clothing, accessories, and personal care products for men, women, children and infants. This global enterprise house about 133,000 employees and about 1,300 company-operated stores and over 300 franchise stores. Gap Inc. embodies many brands such as Gap (including Gap, GapKids, babyGap, GapMaternity and GapBody), Banana Republic, Old Navy, Piperlime, Athleta and INTERMIX. Also, it has chains of outlet stores as well: Gap Outlet, Gap Generation and Banana Republic Factory Stores.
Audience:
• The audience for this ad is for everyone, however; it wants to appeal to the gay community to display that they do support same sex marriage. The audience could be directed towards gay young men as well; the couple displayed in the ad looks young.
Message/Goal:
• The company hopes that the campaign will increase customer attendance. Also, it could help with the self-esteem of young gay people who are in the closet to be comfortable with themselves and sexuality. In addition, it also promotes that love is love no matter the gender and that you should not be restricted to "Be One".
Rhetoric Appeals:
• Ethos – The slogan on the ad "BE ONE" symbolizes marriage, the unity
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