Fresheal Corp Professional Development
By: smileyhanh93 • January 17, 2016 • Business Plan • 9,348 Words (38 Pages) • 1,494 Views
Business Plan
FRESHEAL CORPORATION
[pic 1]
Prepared By:
Le Thi Thuy Tran
Tran Thi Hien
Tran Thi Ha Phuong
Ngo Minh Khue
Ngo Lan Phuong
Date Prepared: 24 May, 2015
Table of Contents
1 Business Summary
1.1 About the Company
1.2 Our Products and Service
1.3 The Market
1.4 The Business Potential
1.5 Mission, Goals and Objectives
1.6 Finance
2 The Market
2.1 Industry Outlook
2.2 Target Market
2.3 Competitions
3 Sales & Marketing Plan
3.1 Our Customers
3.2 Value Proposition
3.3 Our Product and Service
3.4 Promotion
3.5 Strengths, Weaknesses, Opportunities, Threats
3.6 Sales and Marketing Objectives
3.7 Sales and Distribution
3.8 Pricing
4 Operation Plan
4.1 Production
4.2 Premises, Plant and Equipment
5 Finance Plan
5.1 Capital Requirements and Funding Proposal
5.2 Financial Assumptions
5.3 Cash-flow Projection
5.4 Projected Profit and Loss
5.5 Projected Balance Sheet
6 Risks
6.1 Risk Identification and Mitigation
7 Structure and Management
7.1 Organisational Structure
7.2 Key Personnel
8 Project Plan
8.1 Action Plan
9 References
10 Appendices
Business Summary
About the Company
Formal Title: Fresheal Corp
In today’s modern life, as people become more and more knowledgeable, their awareness about healthy products also swell up proportionately. Eating fresh goods is considered the best way to have good health and avoid diseases. Therefore, customers are very likely to have great concern regarding the origins and freshness of foods that they consume every day.
Besides, it’s also modern life that takes people time. People are overwhelmed by tons of work and time to care for themselves and their family is continuously taken away.
So, how to harmonize the above two obstacles?
It is the time for a great business idea to be born. It is the time for Fresheal which is a business model of online ordering and delivering of fresh preprocessed foods. Therefore, Fresheal is born to bring two precious values for customers of today busy life: freshness convenience.
Fresheal aims to provide customers with the best service and greatest quality ingredients that make up a healthy and happy meals.
At the very first concept, the online grocery Fresheal would focus on convenience to customers through our fast delivery system. Moreover, when it comes to food, the freshness and safety is also the primary priority that is extremely indispensable to our business. By that, Fresheal would highly aware the importance of quality for cooking meals to every customers following their demand, especially in modern busy life as today’s.
Online commerce, while still relatively in Vietnam, allow accurate and timely delivery and thus is our competitive advantage against others. By using our service, we give our customers fairly inexpensive products and simple buying process. According to Morganosky (1986), the benefits coming from online shopping can be known as the ease for customers finding out their desired goods without spending long time with the least power-wasting process. Hence, e-commerce is showing high potential along with those great features. In a survey of Forrester Research in 2008, it is said that there would be a considerable growth in e–retailing business in America up to $ 335 billion in 2012 based on that in 2007 as just $175 billion (Lai, Ulhas & Lin 2014).
Furthermore, because our products is raw food, we try to minimize the volume for warehouse as much as possible, to secure to freshness and healthiness of the food. Fresheal will operate on a convenient online system for customers to order the products they want in a timely manner.
In a nutshell, Fresheal will be a new brand for fresh food grocery and delivery based on customer’s demand to protect daily healthy meals for every family in Vietnam
Team Member Profile:
Tran Thi Hien | She is the financial manager who is responsible for tracking and recording financial statics and managing operation costs |
Le Thi Thuy Tran | She is our human resource manager who is in charge of controlling the project outcomes and assigning tasks to the staff |
Tran Thi Ha Phuong | She is sale manager who controls the sale performance of business by supervising the volume and warehouse as well as contacting, taking care of customer’s base |
Tran Thi Hoang Hanh | In charge of making marketing plans, Hanh is responsible for promoting our products to customers |
Ngo Lan Phuong | She is responsible for logistic processes and allocation of resources efficiently to deliver the food timely to our customers. |
Ngo Minh Khue | The market research manager who is responsible for learning about the market through statics and overlooking on ratios to analyse the performance of the business. |
Our Products and Service
Operating as an online grocery, Fresheal chooses three main categories of fresh foods to offer our customers: Vegetables, Meats and Sea foods. To ensure the best quality possible, our products are carefully selected from various farms and fishery in other provinces, in which agricultural good are locally specialized, such as Da Lat, Vung Tau, Phu Quoc and so on. At the same time, we attempt to provide certain special foods and delicacies of several areas throughout Vietnam in a specific season.
...