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Fraser Foods Company

By:   •  December 4, 2018  •  Case Study  •  1,220 Words (5 Pages)  •  232 Views

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A content theory concentrates on the reason why do the human needs change over time. They study the specific needs that Motivate people. Content theorists include the research of David C. McClelland, Federick Herzberg, Clayton P. Alderfer and Abraham Maslow as they try to explain why do the needs of the people change. Their Theories have been helpful in studying motivation, however, not all of them have been confirmed through research. But their theories only talks about “why” the human needs change and not how do they change. Process theory tries to identify the relationship among the dynamic variables that make up motivation and the actions required to influence behaviour and actions. It also holds that if an outcome to be copied, so does the process which originally created it and that there are some continuous necessary condition for the outcome to be reached. It also explains how do the human needs change to occur.

“Process theory attempts to identify the relationship among the dynamic variables that make up motivation and the actions required to influence behaviour and actions. These theories are concerned more with the actual process of motivation and how behaviour is initiated directed and sustained. Many of the theorists cannot be linked to a single writer, but major approaches and leading writer under this heading include “

• Expectancy based models, Vroom, and porter and Lawler.

• Equity theory- Adams

• Goal theory-Lockie

• Attribution- Heider and Kelly

Laurie J. Mullins page 235 11th edition

In the case study of Fraser Foods company, is a firm created by David Fraser. It was his motivation to set up the company because he saw an opportunity in the ever-growing market of Ready Meals and he wanted to tap into it. her dream of having her own business and her desire of creating a chocolate gourmet company. Suzy was an expert in forwarding planning but not just that she also developed sales expertise because of the many years she worked with suppliers. And she has spent her holidays on gaining a qualification and work experience with the chocolate industry. She also tried to use her skills and knowledge to make sure she achieves her aim. She paid attention to her employees and had a great relationship with other chocolate companies. Suzy was determined to achieve her aims with hard work and commitment with her work ethic she did achieve her aims.

2. explain methods used by managers to improve job performance within the workplace and justify their suitability?

Managers use many methods to improve performance in the workplace. Motivation is one the method that managers use. Every member of staff has different needs and wants so managers cannot use the technique to motivate them all because they are all unique. So he has to motivate them differently so they can perform better. Managers need to identify their “staff” motivators each and every one of them so he can inspire their performance. Praise- managers need to know when to praise their staff for their hard work and when they achieve a certain target. Because then the staff will feel appreciated and valued, respected and part of the business. It is very important that managers and staff have a good relationship, people need leaders that they feel connected with and share information with and build reports with them. F.W.Taylor “believed in economic needs motivation, workers would be motivated by obtaining the highest possible wages through working in the most efficient and productive way. Motivation was a comparatively simple issue. What workers wanted from their employees more than anything else was high wages” L.J.Mullins 11th page 222

3. Explain Precisely the importance of team working and state how it operates in the case study?

“A team is more than just a group of people who happen to work together, it is a group of people working towards common goals and objectives and sharing responsibility for the outcomes. Team building is the process of selecting and grouping team members effectively and developing a good working relationship and practices enabling the team to steer and develop


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