Critique of the Singapore Flyer's Design and Operation

Critique of the Singapore Flyer's design and operation

DESIGN

Similar to all observation wheels in the world, the basic shape of the observation wheel is circle. However, this does not mean that all observation wheels are the same. They differentiate themselves through the observation capsule, the scenery, services and many others.

Strengthens on the design of the Singapore Flyer

As the landscape of Singapore is very well structured and planed, the iconic Singapore flyer blends in suitably with the Marina Bay skyline . Evert night, lights around the capsule will light up. This also helps to beautify the marina bay skyline in the dark night sky.

Below the Singapore flyer there are restaurants and eatery to cater to everyone cravings . To cheap and affordable fast foods to local delights and to high end fine dining, Singapore flyer will definitely have something to satisfy one taste bud. Just right smack in the middle of level one, central atrium of the main Terminal Building, there is a built-in rainforest . With 5 different access paths and tropical trees and shrubs, it will give natural-lovers something to relax and see. It gives visitors different perspectives after looking at Singapore from the Singapore Flyer.

The Singapore flyer's ticket also entitles visitors to visit Singapore flyer's latest attraction – Journey of Dreams . It is a museum that showcases stories of Singapore as well as the flyer. The exhibits use different lighting, sound effects and motion graphics to give visitors an experience onboard the scenic flight on the Singapore flyer. Giving visitors 360 degree and beyond views of Singapore.

The capsule of the flyer is made of glass . It allows visitor to be able to see 360 degree view of Singapore. A sofa is placed in the middle that allows visitors to rest during the inflight experience. The whole design of the capsule is simple and it provides maximum viewing for the visitors.

Weakness on the design of the Singapore Flyer

As not all attractions are prefect, there are some negative points of the Singapore flyer.

The location of the Singapore flyer is design to fit in the landscape of Singapore. However, it is not really very accessible to tourist and visitors. As the nearest MRT station is Bayfront or Promenade Station, visitors have to travel around 10 to 5 minutes by foot. As the marina bay area is packed with cars and roads and structure. It will get confusing navigating the way to the Singapore Flyer. This can be further justify with the results that we collected from 55 Singaporeans that did our survey. More than half of the Singaporean that did our survey express that the Singapore Flyer is very inaccessible. If even Singaporean finds the Singapore flyer inaccessible, shouldn't the tourist have a greater difficulty in finding the iconic attraction?

As mention above, the Singapore flyer's capsule will light up at night, however it is boring to keep seeing the usual design of the flyer at night. During celebrations and events that are held at the Marina Bay area, for instants Singapore Formula 1 grand prix, National day, Countdown party to New Year, and many other, the Singapore Flyer will definitely be a landmark that people do focus on. However, the constant same old design of the different colours of light will not attract and leave an impression to people.

There is also a lack of retails shop s and facilities at the Singapore Flyer. As mention, there are many eateries at the Singapore flyer. However, there are very few facilities, attractions and retail shops. This will result in making the Singapore Flyer a less attractive place for visitors to spend their entire day. In our survey of 55 sample size, 96% of Singaporean does not want to spend their whole day at the Singapore Flyer. This shows there is nothing much to do their and people will easily get bored of it and it does not promote repeat visits.

The design of the capsule is dull and boring. There is no entertainment in the capsule and