Apple Case
By: conmeo • June 29, 2013 • Essay • 264 Words (2 Pages) • 1,391 Views
SITUATION/FACTS
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In 1997, Apple's stock traded at $7, which was its lowest price per share. Steve Jobs returned to Apple as CEO in September of that year toturn around the company he created twenty years earlier. Ten years later,In May 2007, Apple stock trades at an all-time high of $110 per share.
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Apple maintains a 2% share of personal computer market; and a 75%share of the US portable music player market.
RESOURCES
• Strong Brand Heritage: Apple was founded in 1976 by visionary SteveJobs, who sought to change the world through technology. In that era, Jobs made it Apple's mission 'to change the world through technology'.
• Consistent value/product proposition: ease to use, industrial design,and technical elegance.
• A visionary leader, a brand champion CEO
O Steve Jobs has a unique ability to see into the future. Not every Apple innovation can be attributed to Steve Jobs'
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