Yorktown Technologies
By: wkou • August 5, 2014 • Term Paper • 297 Words (2 Pages) • 1,462 Views
1. Prepare a diagram illustrating how Yorktown Technologies interrelates to other supply chain and channel members (and any other relevant entities in this case), and how specific amounts / monies flow between these organizations. Based upon this diagram, comment on the business model developed by Yorktown Technologies. (10 points)
2. Based upon the case data, estimate Yorktown's monthly revenue for each month of calendar year 2004; comment on your estimates, as well as Yorktown's profit goals for 2004 vs. the actual financial performance which was realized. (10 points)
3. Comment (separately) on the significance of the following influences on Yorktown: regulators (at any level- local, state, federal, international), competitors, customers (i.e., consumer's perceptions of zebra danio fish, consumer purchase / use behavior, etc.). Profile the target market for danio fish. (10 points)
4. Profile the freshwater ornamental fish market in the U.S. (i.e., what is the market size, relevant channels, trends, etc.). (10 points)
5. It is estimated that $ 4,000,000 was spent (by consumers) on Yorktown products in 2008 in the U.S. (retail
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