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By:   •  May 6, 2019  •  Essay  •  877 Words (4 Pages)  •  76 Views

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The company that our team decided to do a report is the automotive company called AutoZone. AutoZone's history started with the vision of one man: J.R. Pitt Hyde III, who is the founder of AutoZone. Pitt saw a need for a retail automotive parts store to help people with the upkeep of their vehicles, so he created Auto Shack. The first Auto Shack opened on July 4, 1979, in Forrest City, Arkansas, and after years of success, the company spun off as a freestanding company. Today, Auto Shack is AutoZone - a Fortune 500 company and the leading auto parts retailer in the United States with more than $10.4 billion in annual sales.

AutoZone is the nation's leading retailer and a leading distributor of automotive replacement parts and accessories with more than 6,000 stores in the US, Puerto Rico, Mexico, and Brazil. Each store carries an extensive line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured hard parts, maintenance items and accessories Since opening its first store in Forrest City, Ark. on July 4, 1979, the company has joined the New York Stock Exchange (NYSE: AZO). AutoZone has been committed to providing the best parts, prices, and customer service in the automotive aftermarket industry for more than 40 years in stores and online.

Furthermore, AutoZone values customer and provides excellent customer service because it is the most important element in marketing and merchandising strategy, which is based upon consumer marketing research. AutoZone emphasizes that our AutoZone (employees) should always put customers first by providing prompt, courteous service and trustworthy advice. The company electronic parts catalog assists in the selection of parts as well as identifying any associated warranties that are offered by us or our vendors. AutoZone sells automotive hard parts, maintenance items, accessories, and non-automotive parts through online for pick-up in store or to be shipped directly to a customer's home or business. Additionally, AutoZone offers a smartphone app that provides customers with store locations, driving directions, operating hours, ability to purchase products and product availability.

The company also provide specialty tools through our Loan-A-Tool program. Customers can borrow a specialty tool, such as a steering wheel puller, for which a do-it-yourself ("DIY") customer or a repair shop would have little or no use other than for a single job. AutoZone's also providing other free services, including check engine light readings where allowed by law, battery charging, the collection of used oil for recycling, and the testing of starters, alternators, and batteries. The sale of automotive parts, accessories and maintenance items is highly competitive in many areas, including name recognition, product availability, customer service, store location, and price. AutoZone competes in the aftermarket auto parts industry, which includes both the retail DIY and commercial do-it-for-me ("DIFM") auto parts and products markets.  Furthermore competitors include national, regional and local auto parts chains, independently owned parts stores, online parts stores, wholesale distributors, jobbers, repair shops, car washes and auto dealers, in addition to discount and mass merchandise stores, department stores, hardware stores, supermarkets, drugstores, convenience stores, home stores, and other online retailers that sell aftermarket vehicle parts and supplies, chemicals, accessories, tools and maintenance parts. competes based on customer service, including the trustworthy advice of our AutoZoners; merchandise quality, selection, and availability; price; product warranty; store layouts, location and convenience; and the strength of our AutoZone brand name, trademarks and service marks. The company has also snack and soda displays in the stores.

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