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Seven Eleven Market Analysis

By:   •  August 11, 2014  •  Essay  •  253 Words (2 Pages)  •  941 Views

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the market analysis of seven Eleven that relate to the growing of business.Assignment 2 (Group Assignment)

Course: Global Marketing (MKT651/656)

Topic of Project Paper: An Emerging towards Global Marketing Management – (Malaysian company perspective) – Students can choose any established MNc, GLC or International company in Malaysia..

Suggested report contents

Chapter One:

Introduction and background of the company – (inclusive historical of earlier expansion to other market / host country , situational analysis if applicable.

Chapter Two:

Main product or services

Market size, market share, competition and etc ( domestic and international market)

Chapter Three:

Analysis on – how the company manage the marketing in global perspective.


b) Territory design ( if applicable)

c) Benefit and company compensation plan

d) Measuring and evaluating the sales performance

Chapter Four:



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