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Qualitative Vs. Quantitative

By:   •  December 9, 2018  •  Dissertation  •  1,337 Words (6 Pages)  •  145 Views

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BUSN688 Quantitative Business

Instructor: Danielle Babb

Qualitative vs. Quantitative

Mengqing Yang

Davenport University


        In this paper, two descriptive, quantitative and qualitative articles are analyzed. First, quantitative and qualitative definitions are introduced. As well as the quantitative and qualitative advantages and disadvantages, and the difference between the two. Quantitative and qualitative play a significant role in the work. So how do leaders understand and use them? The above points are described in detail in this article.

Qualitative vs. Quantitative

Qualitative Research

        The qualitative research method is based on social phenomena, or things have attributes and contradictions in the movement of change, from the inherent nature of stuff to study a way or angle of things. It is based on the universally accepted axioms, a set of deductive logic and a large number of historical facts, and describes and interprets the research from the contradiction of things. Qualitative research should be based on an individual theory and experience, and directly grasp key aspects of things characteristics, the number of homogeneity in the difference between the temporary omission.

        we conceive of qualitative research as a set of interpretive activities that seek to understand the situated meaning behind actions and behaviors, and rely heavily on the researcher as a unique interpreter of the data. As such, we view qualitative research as distinct from specific sub-types of text-based research such as content analysis (Sinkovics, 2012).

Quantitative Research

        Quantitative research is usually conducted for the overall statistical results of a particular subject. Qualitative research has the characteristics of exploration, diagnosis, and predictability. It does not seek accurate conclusions, but only understands the problems, finds out the situation and obtains perceptual knowledge. The primary methods of qualitative research include interviews with several people, detailed interviews, in-depth interviews, and various projection techniques. Pressure on the Bank of England to step up its quantitative easing (QE) came this week from the IMF (Dillow,2012).


Qualitative and quantitative studies have the following differences:

  • Different points of view.

Qualitative research focuses on material aspects; quantitative research focuses on some things. In the study, the levels are different. Quantitative research is aimed at more accurate characterization.

  • According to different.

Quantitative analysis is based on the actual data obtained from the investigation, and the qualitative research builds on a large amount of historical facts and life experience materials.

  • Different means.

Quantitative research mainly uses empirical measurement, statistical analysis, and model establishment. Qualitative research primarily uses logical reasoning, historical comparison, and other methods.

  • The basis of discipline is different.

Quantitative research is based on probability theory and social statistics, while qualitative research is based on logic and history.

  • The conclusion the different form.

Quantitative analysis is mainly based on data, patterns, graphics and so on. Qualitative research findings are mostly based on the text description. Qualitative research is the basis of quantitative studies, and it is a guideline. But only when quantitative research is applied can qualitative analysis be made correctly and quantitatively. This is the dialectical relationship between the two.

  • Sample

Qualitative research usually a small number of non-representative cases. Respondents selected to fulfill a given quota. Quantitative research usually a large number of cases representing the population of interest. Randomly selected respondents (Qualitative vs Quantitative Research, n.d.).

Advantages and disadvantages

        For qualitative research methods, its operation is simple and convenient, but its subjectivity is high, and the results obtained are relatively abstract, it 's hard to reflect the local differences between things, and the application is not useful. The quantitative method is more intuitive, simple and accurate than the qualitative evaluation results, and the use effect is good. However, it usually has some difficulties to operate, especially some related factors are difficult to quantify, and they also have subjective color, which affects the accuracy of quantification. In contrast, the quantitative analysis method is more scientific but requires more advanced mathematical knowledge, and qualitative analysis method is very rough, but the data is not sufficient or mathematical basis is relatively weak when analysts apply.

        The qualitative method and quantitative methods should be complementary and mutually; qualitative analysis is the core premise of the quantitative analysis, quantitative qualitative quantitative is not a blind, no value; qualitative, quantitative analysis to make more scientific and accurate, it can make qualitative analysis to the extensive and in-depth conclusion. Qualitative is the basis of quantitative, quantitative is qualitative and concrete, and the combination of the two can be used flexibly to achieve the best results. In scientific research, qualitative analysis, quantitative analysis should follow the process of cognition. Qualitative analysis, qualitative analysis from the original, understanding the quality of things, grasp the regularity of things different from the things. And then through the analysis and grasp of the quantity, decided to limit the substance of stuff the master to clarify the relationship between things, to deepen understanding; finally, from the number and the number of relations in the induction reveals deeper matter, and explain the conclusion or theory.


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