Needs & Desires

Needs & desires

Needs and desires are different aspects of a human being which are satisfied by a number of things. A successful retailer should be well aware of the needs and desires of his customer audience, as it helps the retailer to define a strategy to sell more and earn bigger profit margins too.

Why is it important to understand needs:

• If all needs of a consumer related to a certain category of shopping are fulfilled by a retailer, the consumer comes back as he/she was satisfied during their last visit.

• How quick it is for the consumer to find the products needed.

• How good are the retailers prices compared to the market in fulfilling the needs.

• Are the quality of the products good, as products satisfying needs of a consumer have more value related to the basic functionality of the product rather than the brand or brand power.

• Is it convenient to buy from the retailer in the below mentioned aspects:

o Travelling less to reach the retailer.

o Flexible or long hour timings of retail outlet.

• Availibility of the needed products for the whole year or lifelong from a retailer as people don't tend to switch from the products which are satisfying the need.

• Are the

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