Marketing Plan for Sunvay

Due to estimated data, Global 3D technology-products and applications market is expected to reach $227.27 billion by 2016(Ashby & Mahon, 2010). Today North America is holding a leadership position in total 3D technology market. With mature economic condition and flexible policy, the North America market is profitable and attractive for Sunvay Technologies Ltd. The article aims at making a plan for Sunvay's move into North America as a direct supplier of 3Dtechnologies and products. First, make a basic situation analysis through internal and external environment, customer environment. Second, based on the general environment analysis, conclude strengths, weaknesses, opportunities and threats for Sunvay. Third, according to analysis, marketing goals and objectives will be made. Finally, present company's complete entry strategy.

Sunvay Technologies Ltd is a supplier of glasses-free 3D autostereoscopic displays with its head office in the Haidian District of Beijing, which aimed at the commercial development of 3D display technologies for commercial and business purposes. Founded in 2007, the company has been pioneering the development of this cutting-edge technology for years, offering the highest quality 3D solutions, providing the service to help customers modify 2D screens to 3D displays. In addition to related technologies and services, Sunvay also provides an extensive hardware range of solutions for multiviewer purposes, with unprecedented viewing comfort, exceptional 3D depth and the highest resolution in the industry. Sunvay's products comprise 3D display, 3D TV, 3D screen, autostereoscopic displays, 3D content creation, 2D-3D conversion. As founded in Beijing, Sunvay uses well of the conditions of Zhongguancun, has expanded its market share to 60% in the 3D technologies' market of China.

Nowadays, as the rapid development, Sunvay Technologies Ltd plans to enter into the market of North America in 2013. Sunvay's 3D strategy in 2012 is to make 3D products more personal, enabling consumers

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