E-Quiz

E-QUIZ

1. Discuss all the market segments in the film and describe each according to demographics, psychographics, behavior, and technographic dimensions. Explain.

1. Demographics:

                Age: 18-45

                Gender: Both Male and Female, but mostly Male

                Educational attainment: At least High School graduate

                Income: Class C and D

                Occupation: Hip-Hop artists, entertainers, rappers, athletes, and students

                Location: Worldwide

1. Psychographics:

These are the people who are are into Hip-Hop, entertainment industry, and basketball industry. They display extreme addiction and buy expensive sneakers for social acceptance.

1. Behavior:

They are very OC when it comes to their sneakers because they believe that getting fresh starts with your feet first. They will keep track of the global news, info, and sneaker release dates from different brands. They will buy whatever shoes their idols wear.

1. Technological:

                Television and radio

1. What needs and wants do these brands satisfy? Explain.

These brands satisfy the obsession of the shoe collectors, their need for sense of belongingness and their need for authenticity. It is about having the pair of shoes first and show it off to their peers. They are very excited and updated on the sneaker industry, but there are also some people who are hopping onto the trend and there is not a genuine love for the way they feel when they put a certain shoes on.

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