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Dsquared2 - a Fashion Brand

By:   •  April 20, 2019  •  Case Study  •  420 Words (2 Pages)  •  786 Views

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In modern life, shopping becomes more frequent relaxation for the youth when they hang out. And, I am not an exception. I enjoy going to the places in which can refresh my mind and relieve stress from life pressures. Then my first choice is Dsquared2, which is an Italian clothing brand and established by Canadian twin brothers. This essay will examine two aspects, which both play a key role in the success of this company: the quality and the design.

To begin with, customers usually discuss and appreciate the quality of products as soon as the word ‘Dsquared2’ is said. Firstly, all of the materials in fashion manufacturing are sought and collected from many foreign countries, which are deluxe, at premium standard and have constrained quantity. For example, a women’s shoulder bag is made by combining various types of leather such as suede from French mountain goat and Birkin white crocodile. As a result of this, it increases the duration of this bag. In addition, a majority of Dsquared2 clothes and accessories are made in Italy by a number of experient laborers so that they can produce products with the highest standard. Due to an extremely demanding European product quality checking. Manufacturers also recognize consumers need good products to serve their increasing needs. Therefore, if providing poor quality products, businesses will not be able to achieve sustainable promotion and success.

On the other hand, design plays a crucial part in the development of this brand. The products not only keep up with the latest fashion but also fashionable. Each product is sold in stores that show the creativity of this label and unique to another brand. For instance, Dsquared2’s jeans are famous for active style and polka dots painted patterns that can attract people’s eyes in the crowd. Furthermore, this brand has many talented creative-directors and skillful design-team to make more items have the styles always be on trend. Experts seem to have a tremendous amount of energy to produce top products, including excellent performance and aesthetics, to meet the requirements of "gods". For those reasons, the high-class customers usually put Dsquared2’s products on the first of the list, which is the most appreciated to afford compared to the other brands.

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