Do Men or Women Drive Auto Buying Decisions?
By: gelo • September 25, 2017 • Research Paper • 412 Words (2 Pages) • 955 Views
Do Men or Women Drive Auto Buying Decisions?
POSTED BY Speed Shift Media
August 13, 2014
It is a situation that is quite common in the car business. A man and a woman walk into a car dealership to buy a new vehicle for their household. At first they seem like a unified team, asking questions and taking in the answers together, but once they come across an issue that they disagree on, lines are clearly drawn. The division of responsibility between men and women in the car buying process has undoubtedly led to plenty of heated drives home and temporary adjustments in couples’ sleeping arrangements, but it has also led to some interesting market research and studies. If you have ever found yourself wondering, “Do men or women drive auto buying decisions?” there are some important figures to consider to determine what the answer is: [pic 1]
What The Numbers Say
The Alliance Of Automobile Manufacturers, an auto industry advocacy group consisting of 12 of today’s most prominent automakers, published an article in January of 2013 that examined some information attempting to address the question of “Do men or women drive auto buying decisions?” The article includes some interesting statistics about the perceived roles of men and women during the auto buying process, including:
• A majority of both genders believe that they make the decisions when buying a new car for their household: 72% of men believe they have the most influence during the car buying process, while 60% of women think they have more say.
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