Business Strategy Evaluate the Results

Executed the decision

• Tesco using marketing strategy with the Price promise.

• This is the biggest opportunity to Tesco and ensure that the price promise remains to loyal customer to purchase their product with good price and services.

Evaluate the results

• For Tesco the are refer to shareholder funds to evaluate the owners equity and shareholder also will come up with new information to increasing the value of customer interest on their company.

Tesco is British multinational retailer and grocery from Cheshunt, Hertfordshire, England, United Kingdom. Tesco is second largest company in the world after Wal-Mart. In addition, Tesco also the third largest retailer in the world after Carrefour and Walmart. Tesco company has their own franchise on 12 countries in Asia, North America and Europe. This company was founded by Jack Cohen in 1919. In 1924, Tesco company name was appear in 1924 after Cohen purchased from T.E. Stockwell and Combined initials with two letters from his surname. In 1929, the first store opened in Burnt Oak, Middlesex and in 1939 Tesco had opened 100 store across the country. In 1990 Tesco bring the new idea for their company such as retailing clothing, books, furniture, petrol and software. Beside that, Tesco also provide Financial services,

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